Packaging. L'oreal
Our valued client ASL presented us with an unusual shaped mascara to be packaged, personalised and distributed to the top 50 influencers to promote and create a buzz around their new product.
Elegance and personalisation were essential.
Our solution was to produce a premium, robust outer box with magnetic closure and silver ribbon detail. For the interior, we custom cut high-density foam with a suede finish to nestle the mascara in. A lightweight reflective silver card complete with client branding visible for social media posts replaced a heavy mirror on the inside lid.
The presentation box was finished with a personalised silver foil wrap with the influencers name then protected by an outer sleeve for transit.
Our client was delighted with the final product, received a positive response from the recipients and the campaign surpassed their expectations.
