Branding. Greene King IPA
TPN Retail reached out to us for support on their exciting new concept for client Greene King IPA.
Greene King IPA are one of the sponsors for the England Cricket Team. To gain optimal impact from this sponsorship their idea was to create a Bowl for a Beer activation at each of England's cricket matches.
A portable and easy to install solution with maximum impact was essential to generate customer interest and promote the Greene King brand.
Our first step was to consult with industry professionals on the most suitable products, fit for purpose and value for money. Our solution was to source and directly print the Greene King logo on a Flicx Pitch professional, portable bowling mat. We also branded spring-loaded wickets, portable catch nets and a striking branded backdrop.
For safety we added branded crowd control barriers along the bowling green and after vigorous print stability testing supplied branded leather cricket balls complete with vintage, branded wooden barrels with custom made storage for the balls.
Smaller versions of Bowl for a Beer were created and distributed to the top 25 Greene King pubs.
